Mayor and school kids walk the three bridges to kickstart Beat the Street challenge
Limerick’s city-wide walking and cycling competition that challenges local residents to see how far they can travel together in just seven weeks has kicked off this.
Beat the Street is an innovative physical activity initiative that inspires thousands of people to get moving by transforming local communities into a giant game.
Running from Wednesday 13 September 2017 to Wednesday 1 November 2017, Beat the Street will see schools, businesses, families, charities and individuals across Limerick compete to see who can walk, run, cycle or scoot the furthest.
Dozens of beeping and flashing sensors called Beat Boxes have been placed across Limerick which can be tapped with free Beat the Street cards which can be collected at your local distribution point. Players can set up a team or join many of the other teams or even play individually to start earning points and prizes!
To find out more information about Beat the Street including where to pick up a Beat the Street card and map of the Beat Boxes, visit www.beatthestreet.me/limerick.
Speaking at the launch held at the corporate headquarters of Limerick City and County Council in Merchant’s Quay Mayor of the Metropolitan District of Limerick Cllr Sean Lynch said: “Beat the Street is a fantastic initiative to help get people active. It’s all about inspiring and encouraging people to make small changes, such as walking or cycling to school or work or to the shops every day, to improve their health.”
“We can all do better when it comes to exercise. Just walking up and down the stairs in work rather than taking the lift. Walk or cycle to school or work. These simple steps can help improve your quality of life…and that’s what it’s all about.”
Mayor Lynch, along with representatives from Limerick Sports Partnership, local schools and community groups marked the start of the Beat the Street challenge by Walking the Three Bridges.
The idea is being delivered by Intelligent Health with support from Limerick Sports Partnership and is funded by Limerick City and County Council, Sport Ireland, Healthy Ireland and the Dormant Accounts Fund.
The aim of the initiative is to encourage thousands of people to explore Limerick with their friends and family and discover something new about their city.
More than 600,000 worldwide have played Beat the Street with previous games taking place in Belfast, London and other towns and cities. Organisers behind the initiative are expecting thousands of people in Limerick to pick up a card and start playing over the course of the next seven weeks.
Anna Grant, Engagement Manager for the initiative said: “We’ve seen lots of excitement building in schools, businesses and groups across Limerick in the past few weeks and so we are happy to see Beat the Street finally launch here in Limerick. With lots of prizes for teams and individuals to win there is no reason not to get involved.”
To find out more information about Beat the Street including where to pick up a Beat the Street card and map, visit www.beatthestreet.me/limerick.