today with the launch of ‘48 Hours in Limerick’, a video promoting city and
county attractions through the lens of two visitors.
will support efforts to attract both domestic and international visitors to a
city and county that remains one of Ireland’s best kept tourism secrets.
and gives a snapshot of the array of tourism amenities that visitors can enjoy
as it condenses a 48hour visit to Limerick of Michelle Dinn from Newfoundland,
Canada and Seamus Hennessy, Cork into the two and the half minute package.
seeks to further increase its share of the buoyant Irish tourism market.
Limerick has enjoyed significant growth in tourist numbers
here over recent years and only yesterday were heard of continuing growth
across Irish tourism, with a 12.2% increase in the number of trips made to
this country between June and August. We want to be well placed to take
advantage of this increasing demand for holidays in Ireland and this video will
help us make this happen.
Twitter platforms and will be used thereafter as a promotional tool across
digital media campaigns.